{"id":5903,"date":"2026-04-09T08:15:06","date_gmt":"2026-04-09T08:15:06","guid":{"rendered":"https:\/\/akhbaronline.co\/hunter\/la-franchise-peut-elle-sauver-nos-centres-villes\/"},"modified":"2026-04-09T08:15:13","modified_gmt":"2026-04-09T08:15:13","slug":"la-franchise-peut-elle-sauver-nos-centres-villes","status":"publish","type":"post","link":"https:\/\/akhbaronline.co\/hunter\/la-franchise-peut-elle-sauver-nos-centres-villes\/","title":{"rendered":"La franchise peut-elle sauver nos centres-villes ?"},"content":{"rendered":"<p><\/p>\n<div>\n<p class=\"paragraph article-body-paragraph article__item   article-body-paragraph--first \"><i>Les centres-villes ne d\u00e9clinent pas ; <\/i><i>ils se transforment<\/i><i>. Dans un monde de plus en plus num\u00e9ris\u00e9, ils retrouvent m\u00eame de la valeur en s\u2019affirmant comme des lieux de lien social, de plaisir et de loisirs. Dans ce contexte, les commerces ont un r\u00f4le majeur \u00e0 jouer, \u00e0 condition de savoir s\u2019adapter.<\/i><\/p>\n<p class=\"paragraph article-body-paragraph article__item   \"><i>Longtemps soup\u00e7onn\u00e9e de standardiser nos centres urbains, la franchise b\u00e9n\u00e9ficie aujourd\u2019hui d\u2019une bonne image aupr\u00e8s des \u00e9lus. Face \u00e0 la concurrence d\u2019Internet et des &#8220;bo\u00eetes \u00e0 chaussures&#8221; install\u00e9es en p\u00e9riph\u00e9rie, les rues commer\u00e7antes s\u2019appuient de plus en plus sur les r\u00e9seaux, qui leur apportent notori\u00e9t\u00e9 et visibilit\u00e9. Ce sont surtout ces marques qui permettent d\u2019attirer les jeunes g\u00e9n\u00e9rations ce qui, par ricochet, b\u00e9n\u00e9ficie aux magasins ind\u00e9pendants.<\/i><\/p>\n<\/div>\n<p>.<\/p>\n<p><a href=\"https:\/\/www.lexpress.fr\/entrepreneurs\/franchise\/la-franchise-peut-elle-sauver-nos-centres-villes-PP6XTMC2Q5B5JFKETWNEPN5AFU\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les centres-villes ne d\u00e9clinent pas ; ils se transforment. Dans un monde de plus en plus num\u00e9ris\u00e9, ils retrouvent m\u00eame de la valeur en s\u2019affirmant comme des lieux de lien social, de plaisir et de loisirs. Dans ce contexte, les commerces ont un r\u00f4le majeur \u00e0 jouer, \u00e0 condition de savoir s\u2019adapter. Longtemps soup\u00e7onn\u00e9e de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5904,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[2999,2998],"class_list":["post-5903","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-politique","tag-entrepreneurs","tag-franchise"],"_links":{"self":[{"href":"https:\/\/akhbaronline.co\/hunter\/wp-json\/wp\/v2\/posts\/5903","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/akhbaronline.co\/hunter\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/akhbaronline.co\/hunter\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/akhbaronline.co\/hunter\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/akhbaronline.co\/hunter\/wp-json\/wp\/v2\/comments?post=5903"}],"version-history":[{"count":1,"href":"https:\/\/akhbaronline.co\/hunter\/wp-json\/wp\/v2\/posts\/5903\/revisions"}],"predecessor-version":[{"id":5905,"href":"https:\/\/akhbaronline.co\/hunter\/wp-json\/wp\/v2\/posts\/5903\/revisions\/5905"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/akhbaronline.co\/hunter\/wp-json\/wp\/v2\/media\/5904"}],"wp:attachment":[{"href":"https:\/\/akhbaronline.co\/hunter\/wp-json\/wp\/v2\/media?parent=5903"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/akhbaronline.co\/hunter\/wp-json\/wp\/v2\/categories?post=5903"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/akhbaronline.co\/hunter\/wp-json\/wp\/v2\/tags?post=5903"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}